Born in 2011 and launched in 2021, Margo+Lola was created to make starting fly fishing simple. Named after our two dogs—Margo, a Wheaten Terrier, and Lola, a Weimaraner—we blend chill and energy into everything we do.

From our Beginner and Refresher Programs to our Drift-Boat Experience, we focus on confidence over complexity. Along the way, we’ve fused wellbeing and fly fishing, launched new micro-experience collaborations, and are building a growing digital river of stories and insights for anglers at every stage.

Stay tuned—2026 is already on the horizon.